Roll up, roll up - get your period s*x-themed willy and fanny waffles here

To combat the UK’s bloody awful attitudes towards menstrual s*x, we partnered period pant brand WUKA with s*xy french waffle shop The Zizi Factory to create a line of eye-catching, ‘period pride’ themed treats. 

Underpinned by national research, the willy and vulva shaped waffles went on sale in the heart of London’s Covent Garden. Covered in a blend of red and white chocolate icing and various jams, the edible naughty bits caused a stir on social media as well as in the press. 

We scripted, filmed and produced a video asset, which was based around a group of best friends confiding in each other over WhatsApp.