Roll up, roll up - get your period sex-themed willy and fanny waffles here

To combat the UK’s bloody awful attitudes towards menstrual sex, we partnered period pant brand WUKA with sexy french waffle shop The Zizi Factory to create a line of eye-catching, ‘period pride’ themed treats. 

Underpinned by national research, the willy and vulva shaped waffles went on sale in the heart of London’s Covent Garden. Covered in a blend of red, white chocolate icing and various jams, the edible naughty bits caused a stir on social media as well as in the press. 

We scripted, filmed and produced a video asset, which was based around a group of best friends confiding in each other over whatsapp.