Ban This Filth

PLAY delivered an X-rated ad campaign for wholesome client Swisse Me. Whilst the censors said it was too rude to air on TV before 9pm, the media loved the naughty creative. The story generated blanket coverage including Metro, Mail Online, Daily Mirror, The Sun, Daily Express, PR Week and many more. It has lead to other wellness brands getting in touch and as a result wanting to play with us.

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"PLAY is the agency weve been looking for to represent our rebellious tone of voice. They came highly recommended and haven't disappointed."

- Marion, Marketing Manager @ Swisse Me