Ban This Filth
PLAY delivered an X-rated ad campaign for wholesome client Swisse Me. Whilst the censors said it was too rude to air on TV before 9pm, the media loved the naughty creative. The story generated blanket coverage including Metro, Mail Online, Daily Mirror, The Sun, Daily Express, PR Week and many more. It has lead to other wellness brands getting in touch and as a result wanting to play with us.
Witness it for yourself
1M
Organicviews
70K
YouTubeviews
32
DA 70+sites
1M
Organicviews
70K
YouTubeviews
32
DA 70+sites
"PLAY is the agency we’ve been looking for to represent our rebellious tone of voice. They came highly recommended and haven't disappointed."
- Marion, Marketing Manager @ Swisse Me