WELCOME TO KINGS CROSS STATION
To mark the launch of the home entertainment release of Sony Pictures’ Bullet Train, we enlisted the help of super-star cheer-meister and Greeter’s Guild founder Troy Hawke, who welcomed commuters to London’s Kings Cross station with Japanese snacks and joy spreading.
41% of Brits said they need a mood booster when commuting – so, in a bid to take the sting out of the journey to work, the flamboyant TikTok super-star stood in the centre of the station and dished out the positive affirmations by the bucket load, whilst we “secretly” recorded.
Troy posted the video edit across his brilliantly popular social accounts including TikTok, Instagram, YouTube & Twitter, achieving excellent engagement across the board. The TikTok received 13.5k likes and 286 comments, the sentiment of which were overwhelmingly positive.
The story also achieved a healthy glut of national press coverage, including hits in The Sun, The Mirror, The Daily Express and The Daily Star.
Watch the TikTok here.