THE MOST ANNOYING PHRASE OF LOCKDOWN GETS SENT TO SPACE
In a bid to rid the world of one of the most overused phrases of lockdown, we worked with Pioneer Professional Audio to send the words ‘You’re on Mute’ into space in five languages – never to return.
Using one of their popular XY-2 speakers, the phrase reached an altitude of 32,645m and travelled through temperatures of -60°C for a total of 26 minute, before safely returning to Earth.
We captured the flight and distributed assets and stats from the survey to both UK and international press.