To celebrate the launch of streaming service Paramount+ to the UK, we took over Hollywood, Birmingham, treating them to one of the biggest drone shows in the UK; and a visit from none other than Paramount Pete himself.

Armed with popcorn, balloons, candy floss and a his charming smile, new Paramount+ intern Pete took to the streets of Hollywood, surprising and delighting locals with the perfect accompaniments to watch the drone show.

600 drones took to the skies in June lighting up Hollywood Golf Club with iconic images from shows including Star Trek, SpongeBob Squarepants and South Park – all available on the platform.

Images of Paramount Pete and shots from the drone show were shared with local and national press – we got a few regional TV and radio mentions too.