Is the London Exodus Upon Us?

Online lettings agent Mashroom wanted to raise its profile in the media and came to PLAY to carve out a compelling story. To appeal to the renters market, we conducted research that found 60 percent of renters in London dreamed of a coastal pad.

The research story sparked interest in the national, online and industry press. Key highlights included a full page in the Daily Telegraph and further coverage in The Sun, Daily Express and Independent.