Heck: How can we get the press to write about our new Breakfast Sausage? 

PLAY: Baked Bean Ketchup. Trust us. 

If you want to bite into the perfect brekkie banger butty, you need the condiment of dreams slathered across it. Our tasty idea to produce ‘Bean-chup’ and ‘Egg-chup’ was put into development and seeded out to UK media. 

We squeezed out over 100 pieces of coverage in launch week, dominating breakfast radio shows and the tabloids, all which culminated in an appearance on BBC1’s Have I Got News For You.