TURNS OUT SAUSAGES ARE TO BE TRIFLED WITH...
When HECK! asked us how they could celebrate their 10th birthday, we were pretty clear: a celebratory sausage trifle.
Much to our total delight, they agreed.
With 79% of us saying we are in a ‘teatime’ rut, we’ve reinvented some of the classics with a banger-twist.
Sausage tikka masala? Yes please.
Feeling adventurous and fancy making the epic sausage croquembouche using Yorkshire puddings and doused in gravy? We have you covered.
Loads of coverage landed, a 76% increase in search for HECK! on the day of launch, and a birthday well and truly marked.