TURNS OUT SAUSAGES ARE TO BE TRIFLED WITH...

When HECK! asked us how they could celebrate their 10th birthday, we were pretty clear: a celebratory sausage trifle.

Much to our total delight, they agreed.

With 79% of us saying we are in a ‘teatime’ rut, we’ve reinvented some of the classics with a banger-twist.

Sausage tikka masala? Yes please.

Feeling adventurous and fancy making the epic sausage croquembouche using Yorkshire puddings and doused in gravy? We have you covered.

Loads of coverage landed, a 76% increase in search for HECK! on the day of launch, and a birthday well and truly marked.