Let the christmas time be-gin

PLAY’s ongoing press office for Craft Gin Club saw heaps of coverage across top national and consumer titles, through a combination of gift-guide features and a research story unpacking how the nation chose Perfect Nights In over nights out this festive period.

Product placement for the UK’s biggest gin subscription service saw coverage for the brand’s Advent calendar, Christmas crackers, Philip Schofield’s bottle of gin and the Craft Gin Club’s gift subscription package.

Top hits included the MailOnline, Sunday Times, Metro, The Sun, GQ, Glamour, Good Housekeeping, Stylist, HELLO!, Refinery29…

Overall landing 226 x pieces of coverage (21 x pieces being national hits!).