The Players

Rowan
Founder

After establishing a PR career in the TV, film and entertainment industries in the noughties, Rowan moved into the world of fast-growing startups during the 2010s, a boom time for challengers. Following stints within an eclectic range of fintech, retail and streaming services, he founded PLAY in 2020 with the mindset of fusing the methods and knowledge from big brands and agile challengers. A constant advocate of modern PR, but with a die hard love of nostalgia and pop culture. PLAY won New Consultancy of the Year at the PR Week Awards in 2021.

Career highlight: Creating the Patch Plants Hotel.

My PLAYlist

Track: Bonobo ft. Jordan Rakei – Shadows
Radio: Jamz Supernova on BBC 6Music
Spotify: The Remedy Project playlist
Book: Late in the Day by Tess Hadley
Instagram: pleasehatethesethings
Store: Phonica Records

LAL
Associate Director

Confident with ideation, managing press office, implementing activations, evaluating campaigns, managing clients and building media and influencer contacts. With over 12 years PR experience both in-house and agency side, LAL has previously worked on clients including Merlin Entertainment, McDonalds, The LEGO Group and MTV.

My PLAYlist

Track: Nicki Minaj: Boss A$$ B!tch
Soundcloud: Soulection Radio
TV Show: Insecure
Book: His Dark Materials trilogy
Instagram: Nobody Sausage

Emily
Associate Creative Director

A wealth of experience across PR, social media and digital marketing; both client and agency side; both strategically and creatively, Emily is skilled in ideation and client relations. Managing the creative process from brief to production to activation, she understands culture, content and how to create eye-catching campaigns that get cut through in the media. With experience spanning multiple marketing and creative roles, Emily understands the full media landscape. Having held previous roles at Sky, Wavemaker and Search Laboratory, she has a rounded and unique perspective.

Career highlight: Sharing a fag with Daniel Radcliffe

My PLAYlist

Track: LeAnn Rimes – Can’t Fight The Moonlight
TV Show: The Witcher/Rupaul’s Drag Race/Masterchef the Professionals
Instagram: Hunsnet
Spotify: An eclectic mix of afrobeats and and sad songs for crying to
Book: Harry Potter
Sport: Netball (Center, if you’re asking)

Nina
Account Director

Nina has been working in consumer comms for over four years, starting in-house at the IKEA press office. Following this, she’s worked with clients and projects across social media, influencer, consumer and corporate PR. Clients include Vauxhall, Plusnet, NCS and LV Insurance.

My PLAYlist

Track: Saucy Santana – Material Gworl
Spotify: Wizkid, Gunna, Mariah Carey, Children of Zeus, Skrapz, Who We Be playlist
TVshow: The entire Real Housewives franchise
Film: Back to the Future 1 & 2 (never 3)
Podcast: Three Shots of Tequila
Instagram: shityoushouldcareabout

Conor
Senior Account Manager

Conor is a seasoned publicist with broad experience in media relations, securing coverage in a plethora of titles across a number of sectors. These include national press, consumer titles, trade press and radio. He’s gained exposure for a number of clients such as Sky, Volkswagen, Duracell and Farfetch.

My PLAYlist

Track: Spice up my life – Sammy Virji
TV Show: Afterlife
Radio: KISS 100
Spotify: Abba Wonderland
Instagram: Soletrader
Store: Footpatrol

Julien
Assistant Producer

Named Drum’s ‘Rising Star of the Year’ in 2021, Julien started his career as an apprentice and worked his way up in the ranks – proving to be the go-to person for creative ideas and campaign logistics. He’s worked on many successful campaigns for a range of clients, including Moonpig, Craft Gin Club, WUKA and Hoo.

Career highlight: Having a tip-toe off with Ellie Diamond to see who was taller. I won.

My PLAYlist

Track: Dizzee Rascal – Jus’ a Rascal
TV Show: The Grand Tour (shock horror)
Radio: Flex FM at any time of day, here for it
Spotify: Disco Forever
Instagram: barstoolsports
Store: Palace. Yes I know… sorry, not sorry

Yara
Account Manager

Yara started her career in PR in Lebanon, working on global clients like McDonalds, L’oreal and PepsiCo. With more than 3 years of experience in PR and Digital Marketing both in Lebanon and the UK, she’s well versed in campaign ideation, strategy, and client servicing, working across different sectors such as tech, lifestyle, F&B, and health.

My PLAYlist

Track: ABBA – Dancing Queen
TV Show: The Office (US)
Movie: Notting Hill
Podcast: Hidden Brain
Instagram: hubman.chubgirl
Store: Lush

Ijeoma
Account Executive

Ijeoma is a law graduate who turned her back on property law to take the reigns of the press office. Offering support across a variety of accounts, activations and campaigns, Ijeoma continues to find her footing in the PR industry.

My PLAYlist

Track: Ravyn Lenae – The Night Song / Wande Coal – Iskaba / George Michael – Fastlove Pt 1 / Fish Go Deep & Tracey K – Cure & the Cause 

TV Show: Eastenders, Queen of the South, My Wife & Kids

Book: Purple Hibiscus – Chimamanda Ngozi Adichie / A Kit Runner – Khaled Hosseini 

Instagram: 365Foodie

Film: Shark Tale/ Dreamgirls

Podcast: Cocktails and Takeaways, Ear Hustle, Table Manners with Jessie Ware

Store: Pat McGrath

Are you ready to PLAY with us?

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