Oh hello there, and what’s your name, dahling? 

Oh bonjour! You can call me Flo, or if you want to go full ‘French and Fancy’, Floriane.

And what can I get you from the drinks trolley? 

A glass of Château Latour 1946 would be ideal – but any nice wine is fine. 

A G&T, Margarita or Espresso Martini will also do.

Bite to eat? 

Cheese fondue all the way. I come from the land of fromage after all. 

Quickie: wassapoint of PR? 

Disguising a brand as a Trojan Horse to get in the media in the most fun, creative way possible. 

Seen anything good in the industry lately? 

Fintech company ThinkMoney landed Cosmo by calculating how much money the Sex and the City characters would really make. Return those Blahniks, Carrie. 

What have you been watching? 

How to Get Away with Murder, Married at First Sight Australia, Gogglebox, The Devil Wears Prada, Notting Hill. 

My Girls’ Aloud CD is scratched. Any tunage recommendations?  

GENESIS (Phil Collins holds a special place in my heart) – and too much drum and bass. 

Gotta creative icon? 

My friend Cathryn. She is a badass feminist and no one else can work a 90s fleece better than her. She also owns the largest collection of boob and belly mugs/candles. 

Why did you want to work in creative? 

I never liked the idea of doing the same thing every day. I wanted to be able to put my weirdness to use for a variety of things, whether it’s coming up with out of this world ideas or working on something meaningful that shines a light on a pressing issue. 

I also wanted to be able to have a laugh and be fully accepted for who I am (even when I suggest our next big stunt should be to create a naked speakeasy instead of a regular launch party).

One site you can’t live without? 

Instagram. I need my daily fix of memes. 

Tell us a joke. 

People who *voluntarily* don’t eat cheese. 

Or if you want a real joke: What is the most common type of owl that can be found near or in your home? Tea towel.