Find My Kids, the GPS-tracking app designed for child safety, has appointed PLAY as its retained PR agency to manage its UK press office.
PLAY is briefed to grow the global tech brands’ trust and authority amongst parents and caregivers. The account was won following a competitive pitch process.
Andrey Belousov, Communications and Content Director for Find My Kids commented: “We were impressed by PLAY’s insight-driven, human approach, with a clear strategy to grow our presence in the UK.”
Find My Kids app is able to securely track visited locations, allow for the child to reach out for help quickly, and allow the parent to listen to their child’s surroundings should they be concerned. Find My Kids also produces a range of child-friendly smart-watches.
Rowan Adams, Founder at PLAY added: “Find My Kids has a compelling offering and we’re thrilled to be tasked with telling their story.”
The account will be led by Adams, and account director Nina Kadhaya.
PLAY’s consumer brand clients include Netflix, Sony Pictures and HECK!.
